08:30 – 09:00

Plenary Session

Aula Falcone-Borsellino

09:00 – 09:30
Welcome and opening addresses

Prof. Grazia Speranza, Deputy Vice Chancellor of the University of Brescia

Prof. Roberto Maroldi, Director of the Department of Medical and Surgical Specialties, Radiological Sciences, and Public Health, University of Brescia

Dr. Nelya Koteyko, Convenor of Health&Science Communication SIG, British Association for Applied Linguistics

Dr. Giuliana Bodini, Associazione Nazionale Assistenti Sanitari – AsNAS

Prof. Mario Mazzoleni, Director of the School of Management and Advanced Education (SMAE), University of Brescia

Morning session – chairs Prof. Annalisa Zanola, Prof. Umberto Gelatti

09:30 – 10:30
Communicative modes and modalities underpinning expertise and trust in technology-mediated healthcare delivery
Prof. Srikant Sarangi
Professor in Humanities and Medicine and Director of the Danish Institute of Humanities and Medicine/Health (DIHM), Aalborg University, Denmark

10:30 – 11:30
Effective public health communication in the era of social media
Prof. Pier Luigi Lopalco
Professor of Hygiene and Preventive Medicine, University of Pisa, Italy

11:30 – 12:00
Coffee break

12:00 – 13:00
Knowledge co-creation in online communities towards a better health services delivery and medical care
Prof. Sara Rubinelli
President of the International Association for Communication in Healthcare (EACH), University of Lucerne, Switzerland

13:00 – 13:45
Light lunch

13:45 – 14:00
Greetings from Prof. Carlo Signorelli
Accademia Lombarda di Sanità Pubblica

Afternoon session – Prof. Umberto Gelatti
Aula Falcone-Borsellino

14:00 – 14:30
Social media and health communication: the role of health institutions
Dr. Eugenio Santoro
Head of the Laboratory of Medical Informatics, Department of Public Health, IRCCS – Mario Negri Institute – Milan, Italy

14:30 – 16:30
Panel presentations (excluded from ECM credits)

Panel 1

Aula 10

Chairs Dr. Loredana Covolo, Dr. Elisabetta Ceretti

14:30 – 15:40 – Women’s health

Doctors gave me the ‘unexplained infertility’ label and off I went to decide what next?! Appraising medical interventions in women’s infertility blogs
Fatima Alhalwachi
University of London, UK

Spreading reliable information on social networks: how can health educators counteract fake news about breast cancer
Priscila Biancovilli
University of Pécs, Hungary

Investigating the diagnosis of autism in women: a sociolinguistic approach to the identity constructions of autistic women on Facebook groups
Annelies Foccaert
King’s College London, UK

15:40 – 16:30 – Digital Health Technology Projects

InEquipe, connecting doctors to help patients
Presenting Author: Francesco Rasulo
University of Brescia, Italy
Alessandra Beretta, Elisabetta Ceretti, Adelaide Conti, Elena Conti, Loredana Covolo, Umberto Gelatti – University of Brescia, Italy; Emanuele Cerquaglia, Luca Damiano, Amedea Ziliani – Social Medica s.r.l., Brescia, Italy; Fulvio Guatta, Nicola Mazzini, Massimiliano Pasini – Fleming Tecna, Brescia, Italy; Emiliano Tizi – Società Italiana di Anestesia, Analgesia, Rianimazione e Terapia Intensiva – SIAARTI, Italy

The use of the web and social media for health promotion: a project planned and tested by students of the Degree Course in Health Assistance
Presenting Author: Francesco Marini
Professor C.L.A.S. di Padua
Andrea Sales – Professor C.L.A.S. di Padua; Karin Bettio, Alice Florida, Elisa Rusconi, Martina Tonetto – Student  of  C.L.A.S. di Padua; Camela Russo – Director of C.L.A.S. of Padua

Moovin’ Bergamo
Presenting Author: Roberto Moretti
ATS Bergamo, Italy
Giovanni Brembilla, Carlo Alberto Tersalvi, Marinella Valoti, Giuseppe Zenoni – ATS Bergamo, Italy

Panel 2

Aula Falcone-Borsellino

Chair: Prof. Annalisa Zanola

14:30 – 15:40 – Doctor and Patient Healthcare Communication

Complex decisions in challenging contexts: an analysis of shared decision making between clinicians and couples in assisted reproductive technology encounters
Presenting Author: Sarah Bigi
University of the Sacred Heart of Milan, Italy
Maria Grazia Rossi – Universidade Nova de Lisboa, Portugal; Elena Vegni – University of Milan, Italy

Self-referral letters: arguing for the need for specialist care
Ida Melander
Örebro University, Sweden

Virtual consultations as sites for professional identity negotiation: A comparison of physicians’ clinical discussions in blogs and Whatsapp groups in Chile and Poland
Presenting Author: Małgorzata Sokół
University of Szczecin, Poland
Mariana Lazzaro-Salazar – Universidad Católica del Maule, Chile; Agnieszka Sowińska – Universidad Católica del Norte, Chile

15:40 – 16:30 – Verbal and Visual Healthcare Representations

Verbal vs. Visual Epistemicity in Healthcare Discourse: Research articles vs. Digital infographics
Stefania Consonni
University of Bergamo, Italy

Narrative patterns in the digital representation of visual ageism in the media
Rosita Maglie and Laura Centonze
University of Bari ‘Aldo Moro’, Italy

Panel 3

Aula 11

Chair: Dr. Roxanne Barbara Doerr

14:30 – 15:40 – Truthfulness in Online Healthcare

The importance of being earnest: European Public Health residents’ opinions on the ethics of online medical debunking
Presenting Author: Francesca De Nard
University of Milan, Italy
Laura de la Torre Pérez – Hospital Clinic de Barcelona, Spain; Erica De Vita – University of Pisa, Italy; Robin Thomas – University of Turin, Italy; Ethics and Public Health working group – Universities of Bologna, Genoa, Milan, Milan Bicocca, Pisa, Siena, Rome Tor Vergata, Turin, Italy

Consult the public? What combining researcher analysis and interviewee responses can help illuminate about media representations and public understandings of (people with) dementia
Emma Putland
University of Nottingham, UK

The “vaccine controversy” on the World Wide Web
Carlotta Fiammenghi
University of Milan, Italy

15:40 – 16:30 – Weight Issues in Social Media

Obesity in the news: A corpus-based comparison of tabloids and broadsheets in the UK
Gavin Brookes
Lancaster University, UK

‘Science Sells the Skinny’: A multimodal critical discourse analysis (MCDA) of online herbal weight loss advertisements
Katherine Irons
University of Nottingham, UK

16: 30 – 17:00 – Closing remarks (Aula Falcone-Borsellino)
Prof. Pier Luigi Lopalco, Prof. Sara Rubinelli, Dr. Eugenio Santoro, Prof. Srikant Sarangi, Prof. Annalisa Zanola